Contests
Contests are the cornerstone of any relationship marketing initiative, but be wary as consumers now expect a lot more than a simple entry form. No longer will a single web page with name and email capture be enough to earn the respect and buying power of today’s internet savvy consumer.
By following the 5 E’s approach and running contests on nCentive™, SplashDot contests prove to be more valuable tools for membership drives, promotions, and loyalty environments. SplashDot contests offer the ability to stand out because the programs are built and deployed to uniquely tailor to your organization's needs - prospective customers get a true taste of your brand and company image.
Contest themes can include a variety of pre-built components including trivia, content submission, games, scratch & win, point programs as well as online/offline convergence contests. Alternatively, SplashDot will design an exclusive contest just for you.
Contests possess certain intricacies that, if missed, can mean their downfall. In fact, a recent compliance study performed by SplashDot found that 36% of contests/sweepstakes failed to meet either legal or quality requirements.
By merging agency and technology into one, SplashDot provides both agency and technological advantages that include:
- Secure draw management
- Disqualification of an online entry
- Rapid launch resulting in quick results and return on investment;
- Completely customizable look and feel, ensuring that no two contests look alike;
- Tailored marketing and advertising messages throughout contest site;
- Memorable activities associate positive experience with your organization;
- Online and offline viral marketing spreads your message;
- Customized real-time reporting shows results;
- Worry-free launch and management with SplashDot's proven nCentive™ security, including fraud detection and automated online support;
- Seamless integration with other nCentive™ products.
- Additional services including prize fulfillment, legal, winner verification, draw management, fraud detection, coded algorithm entry systems, point programs and more;
Every contest or promotion is implemented on nCentive™ with the choice of strategy and creative handled by your web developer, agency or SplashDot. Let’s discuss your relationship marketing goals today.