Case Study
Often the intricacies of email marketing initiatives are overlooked because the industry is relatively mature. By not taking permission marketing seriously, your message will simply fail to meet its objectives. Successful online communication requires your messages to be noticed and read, not just sent.
Although permission marketing through email is a very crucial aspect of successful marketing, developing profitable one-to-one relationships can prove challenging without the right assistance, especially with the vast range of operating systems, browsers and email clients.
With SplashDot’s nCentive™ Communications module, all aspects of email campaigns and viral emails are properly managed through a complete and comprehensive permission marketing system. For example, emails can be sent using triggered events such as contest entries, loyalty club signup or email-a-friend confirmation.
The system supports multiple languages, plain text, HTML and AOL, sending out multipart emails so that messages are viewed as intended. Unsubscribe and email changes are handled automatically by members either in their profile or on a dedicated page link provided in each message.