Loyalty

Since SplashDot’s specialty is building solid relationships with consumers and turning those relationships into profitable ones, the company takes a very strategic approach to using the nCentive™ platform to build entire loyal environments (VIP Club, Player’s Clubs, MVP Clubs, etc…).  Until recently, fully custom built loyalty solutions were the only answer. This resulted in extremely costly implementations and long deployment times. SplashDot’s integrated approach has changed all of that.

Consumers have limited online attention spans, so offering them a site that becomes part of their daily routine will result in loyalty that is second to none. The community is a two-way communication tool – members will immerse themselves, initiating a relationship with your organization that you must leverage and nurture.

By paying particular attention to the common pitfalls and devoting care and attention to all initiatives, a loyalty environment has the capability of becoming the vehicle through which your consumers get to know the organization intimately, and vice versa. This means spending more time on your web site and therefore realizing greater marketing opportunities with the membership.

In return, nCentive™ allows the marketing team to quickly launch contests to loyal consumers, conduct personalized surveys and run detailed real-time reports to reveal important demographic and psychographic information about your consumers.  Custom applications like a picture of the week, blogs or mobile messaging are easily integrated into nCentive™ to offer tools to designed specifically for your consumer.

Marketers are now able to make proactive decisions about marketing efforts by listening to the consumer, instead of after declining sales.