Case Study

Polls

Polls are simpler surveys designed to give the user immediate feedback about a single question. Polls are still very engaging and entertaining for participants because they can instantly learn from other site visitors.

SplashDot’s strategy is to offer a series of fun polls in order to engage consumers on a weekly basis and then add a more serious poll to get more useful statistics.

If there is a registration process prior to the survey, then all results are attached to the user’s membership profile and available for real-time reporting. Surveyors can now analyze the progress of their poll in real time.