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WinterScrape (Standard Promotion)

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Promotion Details:

WinterScrape was originally created to run in the Winner’s Circle Rewards loyalty site for Ontario Lottery and Gaming Corporation (OLG). Designed to be a simple, fun and uniquely Canadian way for players to have an online instant win opportunity that mimicked the Scratch N’ Win ticket experience.

  • Highly engaging, yet extremely simple to play game with a specific retail visit component
  • Mimics the familiar tactile experiences of scratching a ticket (and scraping a frosty windshield)
  • Drives foot traffic to retail locations where secret codes can be obtained to bring people back to the game
  • Promotional targets were hugely surpassed, with financial results so great that this style of game has become the mainstay for Winner's Circle Rewards.