Splashdot builds on holiday favourites to attract new customers to Lottery.


VANCOUVER, BC, December 9, 2019 – Splashdot is excited to announce the relaunch of two “holiday-time favourite” digital engagement promotions, aimed to increase sales and attract new players. Both online contests – BCLC’s seventh-annual Tech the Halls and WCLC’s 5th-annual Pick Your Present – invite players to enter winning and non-winning Scratch & Win ticket codes for a second chance to win cash and prizes. As in previous years, Splashdot’s team brought the campaigns to life creatively and leveraged Splashdot’s nCentive Flex to offer maximum engagement to players.

Dynamic contest features include allowing players to assign contest entries to their preferred prize draws, and a virtual Spin & Win game that offers participants a chance to win a gift card or bonus contest entries. The promotions were developed on Splashdot’s nCentive software as a service platform, used across Canada to provide world-class security and analytics for online contests, second chance programs and more.

"After many successful years, Tech the Halls and Pick Your Present continue to be an exciting part of the holidays for Western Canadians, and key drivers for increased ticket purchases during this important and sales-competitive time of year," said Patrick Watson, President & CEO of Splashdot. "As the promotions have evolved over the years, we’ve been empowered to introduce new contest elements and raise the stakes in player engagement. Judging by the user data we’ve collected to date, we continue to introduce new players to the joy of winning over the holiday season."

Prizing for Tech The Halls includes a home theatre system valued at $8,000, five 4K LED TVs valued at $900 and thirty cash prizes of $500 each. Prizing for Pick Your Present includes a $5,000 vacation voucher, $1,000 cash and a variety of the latest Samsung electronic products. The BCLC contest runs until January 17, 2020, and the WCLC contest continues until January 3, 2020.

About Splashdot:
Splashdot is Canada’s leading provider of digital contests, customer engagement and loyalty environments for the lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Atlantic Lottery Corporation (ALC, British Columbia Lottery Corporation (BCLC), Ontario Lottery and Gaming (OLG) and Western Canada Lottery Corporation (WCLC).

For further information:
Scott McWilliam
VP Business Development, Splashdot

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