2Chance selected as a finalist in the 2020 Loyalty360 Awards


MONCTON, NB, October 21, 2020 – Splashdot and Atlantic Lottery (ALC) are thrilled to announce that ALC’s popular 2Chance loyalty program has been selected as a finalist in the 2020 Loyalty360 Awards for the Loyalty Program Design category. ALC’s 2Chance digital brand, developed and launched in collaboration with the customer engagement specialists at Splashdot, has been chosen by Loyalty360’s panel for having demonstrated success at building customer loyalty through utilizing a design approach that is innovative, creative, forward-thinking, measurable and provides a competitive advantage.

Now in their seventh year, the Loyalty360 Awards are the most coveted awards in customer loyalty. With an emphasis on objectivity, the Loyalty360 Awards recognize brands that are building lasting and profitable relationships with customers.

About Splashdot:
Splashdot is a leading provider of digital contests, customer engagement and loyalty environments for the lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Atlantic Lottery Corporation (ALC), British Columbia Lottery Corporation (BCLC), Ontario Lottery and Gaming (OLG) and Western Canada Lottery Corporation (WCLC).

About Atlantic Lottery:
The four Atlantic provincial governments established Atlantic Lottery on behalf of all Atlantic Canadians in 1976. The corporation’s mandate is to provide government regulated and responsible products for those Atlantic Canadians who choose to game and, through that effort, deliver 100% of lottery profits to the four provincial shareholders: New Brunswick, Nova Scotia, Prince Edward Island, and the Province of Newfoundland and Labrador. After all business costs and bills are paid, everything that’s left goes back to these governments for hospitals, schools, roads, arenas, social programs and other services.

For further information:
Scott McWilliam
VP Business Development, Splashdot

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