Atlantic Lottery.


Atlantic Lottery NHL® Original Six™ Scratch, Score & Win

Sports-Themed Engagement & Loyalty Platform

To support Atlantic Lottery's NHL® Original Six™ Scratch 'N Win ticket launch, we developed a multi-faceted digital hub to entertain and reward ticket purchasers. The fully bespoke platform included the first skill-based digital trivia contest launched by a lottery corporation in Canada. Another first, registrants could also choose to "skin" their website experience with the colours of their favourite NHL® Original Six™ team.

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