WinterScrape (Instant game with retail element)
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About the game
Benefits:
- Extremely simple to play game with a specific retail visit component
- Mimics the tactile experience of scratching a ticket
- Drives foot traffic to retail locations where secret codes can be obtained to bring people back to the game
Gameplay:
Using your mouse, pick a window then scratch away the ice to reveal a prize. Players are immediately engaged and given another chance to win.
This game combines instant win results, with a retail visit component for code entry.
Game background:
When the Winner's Circle Rewards casino loyalty group in Ontario decided to launch a promotion to drive traffic to casinos during the typically slow, cold month of January, they approached SplashDot for ideas. By using SplashDot’s sophisticated extended play instant game functionality, combining the familiar look and feel of scratch tickets with the all too familiar Canadian sensation of scraping frosty windows, WinterScrape was born. Although the concept is incredibly simple, the response was overwhelming. Targets for the promotion were hugely surpassed, and the financial results proved so great that similar games have since become a mainstay within Winner’s Circle Rewards.