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After the images reveal themselves for a set amount of time, players are challenged to find the matching pairs within a set timeframe. Levels increase in difficulty as players advance.
The game can record scores that can be posted to a leaderboard as well as to social media sites such as Facebook and Twitter.
The basic mechanics of this game have been implemented with many different types of brands. The latest incarnation, shown here, was used for a travel centric contest. Players immediate familiarity with the "matching" game concept ensured a high percentage of replays. Flexible creative assets were easily changed to meet the clients' requirements.