Case study
Atlantic Lottery:
2Chance
Atlantic Lottery’s 2Chance program was among North America’s most successful and sophisticated loyalty and customer engagement platforms. It was the first program on the continent that rewarded full omni-channel play across retail, online, video lottery and healthy play. The entire program was supported on Splashdot’s nCentive platform.
Always something new
2Chance owes much of its success to its “always on” ecosystem. With new prize draws every month, a flexible prize entry system that enables players to move their prize entries between draws, and an ongoing stream of additional second-chance contests under the 2Chance banner, the opportunities for player engagement were never-ending.
Healthy play integration
Given that 2Chance speaks to lottery loyalists, it was the perfect medium to advance Atlantic Lottery’s healthy play initiatives. The program rewarded players who set voluntary healthy play limits and offered educational content about gambling, rewarded players who met healthy play thresholds, and offered gaming education content.
Player-centric
User simplicity was key. Whether players wanted to participate in the monthly draws, seasonal contests like December to Remember and Days of Summer, or one-off events like the Price is Right promotion, a single sign-in was all they needed.
Working with Splashdot has been a transformative experience for our business. They have not just been service providers; I would go so far as to say they’ve become an integral part of our team. Their collaborative approach, combined with their responsiveness and deep understanding of our needs, has played a key role in our growth. It's rare to find a partner who truly aligns with your vision and works alongside you to turn it into reality. Splashdot has done just that, and we are grateful for their partnership.
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