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Run For The Cure (Custom Promotion)

Promotion Details:

When the Egg Farmers of Canada approached SplashDot about putting together a full custom site with a flash game to support the Run for the Cure, we got cracking! Working within the stringent guidelines for the “RBC Run for the Cure” brand, SplashDot was able to develop a full featured site, with a flash game that challenged players to run as far as they could in order to earn donations (dodging obstacles the whole time of course!). SplashDot also handled the media buying, print ads and social media campaigns.

  • Full custom site with flash game designed to tie-in with existing offline promotions
  • Drove awareness and generated donations for the “RBC Run For The Cure”
  • Generated loyalty for the Egg Farmers of Canada by engaging, educating and entertaining users
  • Strong social media tie-ins rewarded players while generating high signup numbers