TORONTO, ON, February 1, 2019 – Splashdot is excited to announce the launch of OLG’s first known-play initiative. Made possible using Splashdot’s nCentive software platform and its set of Application Programming Interfaces (APIs), OLG’s mobile app will fully integrate with nCentive’s known-play functionality to dramatically improve the analytical tools available to OLG. This integration will establish a new level of business intelligence on which OLG can base their product and marketing decisions.
Previously, OLG’s mobile app allowed users to scan tickets to find out if they had won. With the launch of the new API integration, the app is now linked to OLG’s Winner’s Edge customer portal to gather player intelligence like never before – while taking the user experience to new horizons.
"We’re committed to helping OLG grow user insights without having to reinvent the wheel," says Patrick Watson, President & CEO of Splashdot. "By utilizing the tried-and-true nCentive platform, which already runs Winner’s Edge, and integrating it with OLG’s mobile app, we’ve configured a cost-effective solution that provides a reliable and secure means to achieve OLG’s known-play goals."
With the new OLG app, players can scan their tickets while also having access to their Winner’s Edge account directly from the app. The advantages of having a Winner’s Edge account include the ability to opt-in and receive winning number emails and jackpot alerts, gaining access to valuable e-coupons and contests, and receiving breaking news on the latest offers and promotions.
Meanwhile, OLG now receives scanned ticket information, providing them with greater insight into the games their customers play. This intelligence will allow OLG to develop customized touchpoints that provide greater value to their consumers.
"Working with Splashdot to integrate our mobile app with the Winner’s Edge API has been seamless," says Randy Weyersberg, Vice President, Brand & Marketing at Ontario Lottery & Gaming. "Their nCentive platform has provided us with the ideal conduit to gather user analytics while empowering lottery loyalists to deepen their relationship with OLG. This is innovation will be accomplished while upholding OLG’s commitment to social responsibility. Once again, our customers win."
About Splashdot:
Splashdot is Canada’s leading provider of digital contests and loyalty environments for the country’s lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Atlantic Lottery (AL), Loto-Québec, Ontario Lottery and Gaming (OLG) and Western Canada Lottery Corporation (WCLC).
About OLG:
OLG is a crown agency that develops world-class gaming entertainment for the Province of Ontario. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; PlayOLG Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping to build a more sustainable horse racing industry in Ontario. Since 1975, OLG has provided nearly $50 billion to the people and Province of Ontario to support key government priorities like health care; the treatment, prevention and research of problem gambling; and support for amateur athletes. Each year, proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
For further information:
Scott McWilliam
VP Business Development, Splashdot
506.380.4146
scottm@splashdot.com