TORONTO, ON, August 23, 2019 – Splashdot is excited to announce the launch of a new digital engagement ecosystem developed with OLG, specially designed for the under-35 market. Dubbed “Lotto Max Up Close”, the program offers participants a chance to win free tickets and get up close at today’s hottest events – such as Raptors games, VIP concert experiences and more. With OLG having recently expanded Lotto Max’s draw frequency to twice a week, Lotto Max Up Close promises to further boost awareness of the lottery with today’s digitally engaged customers.
“We’re excited to partner with OLG and promote their brand to the next generation of lottery players,” said Jason Forester, Splashdot’s Vice President, Operations and Client Solutions. “I applaud OLG in their drive to continuously innovate and push their brand to new frontiers.”
Launched in the summer of 2019, the Lotto Max Up Close program lets participants enter for a chance to win tickets to a wide variety of today’s hottest lifestyle events. Participants can enter as many prize draws as they wish, with no ticket purchase required – to expand the program’s reach to the max.
Participants also benefit by creating an OLG Winner’s Edge account to enter – which enables OLG to grow their registrant database and expand their loyalty outreach, while providing customers with numerous benefits including the ability to scan their tickets with the OLG App. Winner’s Edge account holders can sign up to receive OLG emails, jackpot alerts, contest updates, exclusive ecoupons and more, all customized each user’s unique lottery preferences.
“We know that the next generation of lottery players place a higher value on life experiences that money can’t always buy,” said Greg Dermer, OLG’s Brand Manager for National Lottery Games. “Through our incredible partnerships with the Toronto Raptors, Toronto’s Budweiser Stage and more, Splashdot has helped us develop a new digital platform that promotes VIP experiences while providing a winning formula for us all.”
Lotto Max Up Close is expected to operate year-round, providing a ongoing stream of contests users can enter. Developed on Splashdot’s secure nCentive engagement platform, now OLG has the ideal platform to connect and get up close with an U35 audience like never before.
About Splashdot:
Splashdot is Canada’s leading provider of digital contests and loyalty environments for the country’s lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Atlantic Lottery (AL), Loto-Québec, Ontario Lottery and Gaming (OLG) and Western Canada Lottery Corporation (WCLC).
For further information:
Scott McWilliam
VP Business Development, Splashdot
506.380.4146
scottm@splashdot.com