TORONTO, ON, February 3, 2021 – Splashdot, a leading innovator in the digital loyalty and customer engagement sector, today announced the launch of a Custom Twitter Application that will enable the Ontario Lottery and Gaming Corporation (OLG) to securely issue single-use free play coupons to customers via promoted posts on Twitter. The first of its kind, this proprietary Twitter application will allow OLG to connect and engage with new audience segments – a critical mission for crown lottery corporations in today’s cluttered digital gaming environment.
Splashdot’s API initiative was introduced as a way to help OLG promote trial of their new LIGHTNING LOTTO game on Twitter by distributing $2 free play coupons via promoted (i.e. paid) posts through their @OntarioLottery account. The promoted tweet appears in targeted user feeds, encouraging users to retweet or quote-tweet the post to receive a digital coupon. Splashdot’s Twitter app validates the user’s eligibility, and if the user passes the eligibility criteria, the app sends a notification to the user’s Twitter account that includes a link to claim the coupon.
Once the user clicks on the link, they’re taken to a landing page that instructs them to enter their name, email, date of birth and acceptance of terms to receive the coupon. Upon successfully completing the form, the user is sent to a unique URL with their single-use coupon code. The user also receives an email with the coupon URL and instructions on how to redeem their coupon at an OLG Lottery Retailer.
“When the team brainstormed this promotion concept with OLG, it provided us with an incredible opportunity to take a new idea, something that had never been done before, and make it happen,” said Patrick Watson, President & CEO of Splashdot. “Not only did we make it work, but the app provides OLG with the security and fraud mitigation tools they need to maintain their gold-standard reputation.”
About Splashdot:
Splashdot is a leading provider of digital contests, customer engagement and loyalty environments for the lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Atlantic Lottery Corporation (ALC), British Columbia Lottery Corporation (BCLC), Ontario Lottery and Gaming (OLG) and Western Canada Lottery Corporation (WCLC).
About OLG:
OLG is a crown agency that develops world-class gaming entertainment for the Province of Ontario. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping to build a more sustainable horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
For further information:
Scott McWilliam
VP Business Development, Splashdot
506.380.4146
scottm@splashdot.com