Atlantic Lottery has a variety of Wheel of Fortune inspired games based on the popular TV gameshow. To increase sales and promote trial and cross play, we developed a Wheel of Fortune themed microsite sub-branded under the corporation’s popular 2Chance brand. The microsite featured a digital spin wheel and sound effects inspired by the show. The variety of Wheel of Fortune lottery games varies between the Atlantic provinces; as a result, we had to “skin” the website differently based on the user’s home province. The program also included a collectable component to encourage cross play.
