Ontario Lottery & Gaming.


OLG Lotto Max Up Close

New Digital Brand To Engage The Next Generation of Lottery Players

It takes new ideas and a fresh approach to engage the next generation of lottery players. Leveraging client research and insights, we developed an online platform that rewarded engagement by giving website registrants the opportunity to win “up close” entertainment experiences that money can’t buy such as VIP concert seats, Toronto Raptors tickets and more. This list-building platform has successfully enabled OLG to connect and grow their brand with this vital new player demographic.

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